COVID-19 has taught us every business needs a plan b (and c...and maybe d).
For businesses like gyms, who rely on being in a small area with many people breathing heavy and sweating, a pandemic is a nightmare. It's a complete restructure of your business.
Luckily, the digital world has offered gyms, personal trainers and fitness studios alternative ways to still provide their services over the last few months, but it's tricky to acquire new customers. For many gyms, their selling point is offering people a free class that gets them hooked.
We suggest hosting a free bi-weekly workout on IG Live for your current members AND non-members to give skeptics an inside look at how incredible a class with you is - even without the bells and whistles of your studio or box. Be sure to try these few key tips to make it a success:
Tell us, what is your favorite tip when hosting a workout class LIVE on social media?
User-generated content has endless benefits. It saves money and time while improving brand loyalty and engagement. UGC will also broaden your business’ reach, ensuring people choose your brand. With a plethora of benefits, most of you reading this might be wondering how you can make people send valuable content. Let us discuss some tried and tested ways to receive user-generated content as much as possible.
Jawn Media is a social media agency that specialises in Social Media Strategy and Content Creation.