How to Host an EPIC Fitness Class On Instagram

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COVID-19 has taught us every business needs a plan b (and c...and maybe d). ⁣
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For businesses like gyms, who rely on being in a small area with many people breathing heavy and sweating, a pandemic is a nightmare. It's a complete restructure of your business. ⁣
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Luckily, the digital world has offered gyms, personal trainers and fitness studios alternative ways to still provide their services over the last few months, but it's tricky to acquire new customers. For many gyms, their selling point is offering people a free class that gets them hooked. ⁣
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We suggest hosting a free bi-weekly workout on IG Live for your current members AND non-members to give skeptics an inside look at how incredible a class with you is - even without the bells and whistles of your studio or box. Be sure to try these few key tips to make it a success: ⁣
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• Let your audience choose the workout: Get a buzz going on Instagram by running a poll in Instagram Stories. 15 minute killer HIIT? 45 minute recover yoga 🧘‍♀️ ? What the audience wants, they get! ⁣

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• Encourage the trainer to promote on his/her account: Brand advocates and ambassadors (aka coaches) most likely have a large following. Hey, they've coached a lot of people throughout the years! A few IG Stories from them could go a long way in terms of views. ⁣

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• Turn OFF the music: No one wants to be hit for copyright infringement! ⁣😵 

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• Offer a prize for the best #SweatySelfie: Not only is user-generated content incredibly valuable, these potentially funny selfies are sure to generate a surge of engagement on your page as you repost them. ⁣

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• Promo a week ahead of time on all channels: Give people a big heads up - and remember to promote on all channels. Not everyone is on every social media platform (crazy, we know 😦)⁣

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• Download and share to Facebook and IGTV: The more ways you can create extra content, the better! Let your epic workout live on forever across multiple channels. ⁣

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Tell us, what is your favorite tip when hosting a workout class LIVE on social media? ⁣

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